Why toners are important: the step your skin has been waiting for

Toner is the step people skip most often. Used well, it is the secret to a balanced skincare routine: the bridge between clean skin and the products that follow.

Two smiling women wearing under-eye patches during their skincare routine

What does a toner actually do?

Old-fashioned toners were harsh, alcohol-heavy liquids designed to strip away oil. Modern toners are different. A good toner is gentle and hydrating, and it does five useful jobs.

  • Helps refresh the skin. A few spritzes after cleansing feel instantly fresh.
  • Adds hydration. Toner gives your skin a first drink of water before serum and moisturiser.
  • Prepares the skin. Slightly damp, hydrated skin helps serums spread easily and evenly.
  • Supports a healthy skin barrier. Well-hydrated skin feels more comfortable and less tight.
  • Targets specific skin concerns. Toner is an easy way to add extra care for dryness or dullness.

Where toner fits in your routine

Toner is step two of four. Follow this order morning and evening:

  1. Cleanse with Balance Calm or Milky Cloud.
  2. Tone with Radiant Bloom.
  3. Hydrate with Timeless Serum.
  4. Moisturise with Silken Dew.

How to use Radiant Bloom Toner

After cleansing, close your eyes and mist Radiant Bloom over your face and neck from about 20 cm away, or apply it to a cotton pad and sweep it gently over your skin. Do not wait for it to dry completely: apply your serum while your skin is still slightly damp. Use it morning and evening.

Is toner right for every skin?

Yes. Dry skin loves the extra hydration, oily and combination skin appreciates a fresh, lightweight step, and sensitive skin benefits from gentle care. As with any new product, patch test first if your skin is sensitive.

Tell us how your skin feels

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